We are building the first regulated exchange where licensed betting operators can trade, hedge, and manage risks at scale. The exchange itself is the counterparty to every trade, effectively acting as a clearing house that guarantees neutrality and settlement integrity. All bets are fully funded, and payments are kept separate through regulated partners, eliminating both credit and counterparty risk.
This structure brings the same level of security and efficiency that financial markets have long relied on, but tailored to the unique needs of betting operators.
At the heart of the exchange is a proprietary risk engine unlike anything else in the betting industry. It takes in buy and sell orders on specific exposures and intelligently redistributes them across multiple participants according to their appetite.
This turns risk management from a fragmented, operator-by-operator challenge into a transparent, one-to-many allocation system — a breakthrough that allows concentrated exposures to be seamlessly spread and absorbed by the market as a whole.
The financial industry works as an interconnected system, with providers developing products and services under the guidance of regulators to match what clients need. Markets offer endless opportunities — from equities, bonds, currencies, credit and commodities and beyond — along with methodologies and instruments to build smarter portfolios and keep risks under control.
Over time, financial markets have evolved significantly. Products that feel obvious today might not even have existed a few years — or decades — ago. Most of this innovation has been driven by customer demand, pushing the markets to become faster, smarter, and more efficient, satisfying clients' need for investment solutions.
By contrast, the betting industry has seen far less progress. Operators remain largely siloed, managing risks in isolation with limited tools and minimal regulatory infrastructure to support large-scale risk transfer. Where financial markets have built sophisticated instruments, transparent exchanges, and efficient clearing mechanisms, betting operators still rely on ad-hoc arrangements, shallow liquidity pools, and manual balancing of exposures.
Innovation has focused mainly on front-end customer products — odds boosts, free bets, and promotions — while the underlying risk infrastructure has remained outdated. As a result, the industry continues to face volatility, inefficiency, and capital strain that financial markets solved decades ago.
Sports betting operators are exposed to substantial financial volatility, yet the industry lacks institutional-grade tools to manage that risk. Each operator must balance its own book in isolation: liabilities from retail customers are absorbed internally, with only limited options to offset exposures. As a result, operators remain vulnerable to sharp swings in outcomes, even when offsetting exposures exist elsewhere in the market.
This fragmented structure creates unnecessary inefficiency. Capital is tied up in large reserves, operators face destabilising balance-sheet swings around major events, and ad-hoc hedging arrangements offer little scale or transparency. Unlike financial markets — where risks are routinely redistributed through exchanges or clearing houses — betting operators remain locked in silos without a neutral framework for risk transfer.
On top of this, operators often add liabilities through promotions such as free bets, odds boosts, or enhanced pay-outs. While commercially effective, these offers concentrate highly specific exposures that are even harder to offset with today’s limited tools.
Lack of effective hedging tools
Operators have few options to manage their liabilities. Internal balancing breaks down under concentrated exposures, bilateral hedges are inefficient, and retail exchanges lack the liquidity and regulatory framework needed for large-scale risk transfer. Cross-border hedging is effectively impossible due to licensing restrictions.
Volatility of exposures
Event-driven liability spikes — such as heavy staking on popular favourites or correlated results across multiple leagues — can surpass daily turnover and place significant stress on operators’ balance sheets.
Capital and regulatory pressure
Operators must hold significant reserves to cover potential pay-outs. Because reserves are linked to gross exposures, concentrated risks in popular events force operators to over-collateralise, tying up liquidity and restricting growth.
The Bet Risk Exchange addresses the structural weaknesses of today’s betting industry by providing a neutral, regulated exchange where licensed operators can hedge, redistribute, and manage betting risk at scale.
Rather than balancing exposures in isolation or relying on inefficient bilateral deals, operators interact with the Bet Risk Exchange as their sole counterparty. This hub-and-spoke model ensures confidentiality, regulatory clarity, and operational efficiency.
At the core is a proprietary risk engine that accepts buy and sell orders of specific risks, reallocating liabilities across multiple participants according to their appetite. Fragmented risk management becomes a transparent, one-to-many allocation system where concentrated exposures can be smoothly distributed across the market.
By reducing volatility, unlocking trapped capital, and creating a compliant framework for hedging, the Bet Risk Exchange enables operators to run leaner, more resilient businesses. The platform is not designed to turn operators into punters — it gives them the same risk-transfer tools that financial markets take for granted.
Lack of effective hedging tools
A central, regulated venue where risks can be pooled and distributed. Instead of fragmented bilateral arrangements, operators gain access to an anonymous, transparent marketplace where one risk can be offset across multiple counterparties.
Volatility of exposures
Operators can dynamically transfer excess event risk. Instead of absorbing volatility internally, they smooth exposures by selling risks, stabilising results and reducing destabilising swings.
Capital and regulatory pressure
By hedging liabilities through the exchange, operators lower their net exposures. This directly reduces reserve requirements under regulatory standards and frees up capital for operations, growth, or competitiveness.
Market expansion with limited added risk
The ability to hedge empowers operators to enter new or less familiar markets — such as secondary football leagues or emerging sports — without requiring deep in-house trading expertise. They can broaden coverage, increase engagement, and capture incremental revenues while keeping risks under control.
Capital-light scaling through secure settlement
All bets are fully funded and settlement is handled via regulated banks or PSPs. This ensures minimal credit exposure, efficient scaling, and strong balance sheet protection.
Transparent, utility-style pricing
Operators pay predictable fees with no hidden spreads or bilateral negotiations. By removing counterparty credit risk and speculative pricing, the exchange functions as industry infrastructure — a utility layer for compliant risk transfer.
Corporate liquidity and portfolio value
Alongside licensed operators, carefully vetted corporates such as syndicates, SPVs and other companies seeking specific betting risks will be open to the exchange. These entities will play a complimentary role by supplying liquidity to the betting risk market.
Market insight into risk pricing
A consolidated marketplace makes it possible to gauge how the wider market values specific exposures. Operators can adjust positions, hedge more effectively, and even acquire risks where they see a competitive advantage.
The Exchange will launch with a focus on football — the world’s most popular and liquid betting sport. Football dominates operator turnover across Europe, Africa, and Latin America, making it the natural starting point for large-scale risk transfer.
At the domestic level, the platform will cover the major European leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1) as well as secondary divisions and national cup competitions (FA Cup, Copa del Rey, DFB-Pokal, Coppa Italia, Coupe de France). These markets generate heavy weekly volumes and highly correlated exposures for operators, particularly around top clubs and derby matches.
Crucially, the platform will also extend coverage to domestic leagues and cups across other key regions — including Africa, North America, and South America — where local operators face the same balance sheet pressures and volatility.
Beyond domestic football, the Exchange will enable risk trading in major international competitions. This includes European club tournaments such as the UEFA Champions League, Europa League, and Europa Conference League, which drive large midweek flows. On the national team side, coverage will begin with the Euro 2028 qualifiers and extend to equivalent cycles in Africa (AFCON), South America (Copa América), and North America (Gold Cup).
The Exchange will initially operate under a B2B gaming licence in Malta, establishing a regulated hub at the centre of the global football betting economy. Over time, coverage will expand to additional sports and into other jurisdictions, bringing the same tools for risk transfer and balance-sheet management to an even broader range of betting markets.
The Exchange will be far more than just a regulated venue for trading and managing betting risks. Powered by our proprietary risk model, it will also introduce new and innovative products to the betting market — opening possibilities that operators have never had before. Stay tuned!
The Betting Risk Exchange is being built right now, and we’re excited to share more as it takes shape. If you’re a betting operator or a company interested in exploring how to trade betting risks in size, just drop us an email — we’d be happy to tell you more.